Privacy Policy — Fantasy Football IQ

Last updated: 2026-08-22 · Controller: Fantasy Football IQ Limited, a company registered in England & Wales (company no. 17371385) with registered office at 66 Paul Street, London, EC2A 4NA, United Kingdom · Contact: privacy@fantasyfootballiq.app · Support: support@fantasyfootballiq.app

Fantasy Football IQ is a Fantasy Premier League assistant. It gives you transfer, captaincy and rank advice — it never signs in to, or makes changes to, your FPL team. This policy explains what we collect and why. Not affiliated with or endorsed by the Premier League or Fantasy Premier League.

What we collect

• Account: a private, one-way identifier derived from your Sign in with Apple / Google ID, plus the email address from that sign-in (or the address you use to request an email sign-in link). We use the email to send you a small number of service emails — a sign-in confirmation, a reminder before your free week ends, and your subscription receipt. With Sign in with Apple you can choose Apple's private-relay address; we store whichever address the sign-in gives us. We don't store your name, and we don't send you marketing email without your consent.
• Your FPL setup: the one FPL Team ID you link, the mini-league IDs you choose to track, and your preferences (risk setting, players/teams to include or ignore).
• Subscription status: your plan (Core/Premium) and entitlements, managed through the app stores and our subscription provider. We never see or store your card details.
• Assistant messages: what you type to the in-app assistant, to generate a reply.
• Push token: if you enable notifications, a device push token so we can deliver alerts.
• How you use the app: which screens you open, how long you spend on them, taps on a few key buttons, and the steps you complete while setting up your account — for example whether you got as far as confirming your FPL team. While you are signed in, this is recorded against your account, and the setup steps you took just before signing in are joined to it. We use it for one purpose: to find where the app is broken or confusing and fix it. It is our own measurement — no third party receives it, it sets no cookies and stores nothing on your device, and it is never used to build an advertising profile of you. On our website there is no sign-in, so website measurement is not linked to any account.

Cookies, analytics & advertising: on our website and web app we use Google Analytics and Google Ads only if you accept our cookie banner (see the *Cookies, analytics & advertising* section below). Decline and no analytics or advertising cookies are set. Our native mobile apps contain no third-party analytics or advertising SDKs.

Public FPL data we read (not "collected from you"): to show your squad, ownership and rivals we read publicly available Fantasy Premier League data via the official FPL API — including your public team and the public standings/team names in the mini-leagues you track. This is factual, already-public information.

How we use it & legal basis (UK GDPR)

• Provide the service (advice, your squad, rivals, notifications) — *performance of a contract*.
• Manage your subscription & the one-team lock — *contract*.
• Send you service (transactional) emails — a sign-in confirmation, a reminder before your free week ends, and your subscription receipt — *contract / legitimate interests*.
• Keep it working and improve it (diagnostics) — *legitimate interests*.
• Measure how the app is used, including against your account while signed in — so we can see where sign-up and setup break and repair them — *legitimate interests*. We have weighed this against your privacy: it is first-party only, limited to screens, timings, key taps and setup steps, never shared, never used for advertising or automated decisions about you, and kept for no more than 13 months. You can object at any time by emailing privacy@fantasyfootballiq.app, and we will stop linking your usage to your account.
• Optional marketing / third-party analytics & advertising cookies — only with your *consent*.

Cookies, analytics & advertising

On our website (fantasyfootballiq.app) and web app (play.fantasyfootballiq.app) — only after you accept our cookie banner — we use:

• Google Analytics 4 — to understand how the site is used (pages, features, sign-ups) so we can improve it. Sets analytics cookies.
• Google Ads — to measure which of our ads lead to sign-ups and subscriptions, so we spend our advertising budget wisely. Sets advertising cookies.

Both are provided by Google, which processes this data under its own Privacy Policy. We use Google Consent Mode: until you accept, no analytics or advertising cookies are set; if you decline, none are set at all. You can change your choice at any time via the Cookie settings link in our website footer, or through your browser's cookie controls. Legal basis: your consent (UK GDPR / PECR). Our native mobile apps contain no third-party analytics or advertising SDKs.

Our own usage measurement is separate from the above, and declining cookies does not switch it off. It sets no cookies and writes nothing to your device — which is why it isn't part of the cookie banner — and no third party receives it. It records the screens you open, how long you spend on them, a few key taps and the setup steps you complete, linked to your account while you are signed in (see *How you use the app*). Its legal basis is our legitimate interests in finding and fixing what breaks, not consent; you can object at any time at privacy@fantasyfootballiq.app and we will unlink it from your account.

Who we share it with (processors — we do NOT sell your data)

We use a small number of trusted providers to run the app, sharing only the minimum data each needs. We do not sell your data. With your consent, we use Google's analytics and advertising cookies to measure our own ads and improve the product (see *Cookies, analytics & advertising* above). Our providers include:

• The Apple and Google app stores — process payments and manage subscriptions. We never see or store your card details.
• A subscription-management provider — records your plan and entitlements.
• An AI provider — processes your assistant messages to generate replies.
• Hosting and infrastructure providers — run and store the app's backend.
• A push-notification provider — delivers alerts, if you enable them.
• An email provider — delivers your service emails (sign-in confirmation, free-week reminder, receipt).
• Google (Analytics & Ads) — with your consent, measures site usage and the performance of our ads.
• The public Fantasy Premier League API — the read-only source of public game data.

A current list of the specific providers we use is available on request at privacy@fantasyfootballiq.app. Some providers are in the US; such transfers are covered by Standard Contractual Clauses or equivalent safeguards.

Retention & deletion

We keep your data while your account is active. You can delete your account in-app (Settings → Delete account), which erases your profile, email, linked Team ID, preferences, saved scenarios, watchlist, push tokens and your assistant history. You can also email privacy@fantasyfootballiq.app. Backups are purged on a rolling 30-day cycle.

One record survives deletion. A one-way hash of your email address (never the address itself), the FPL Team ID that was linked to it, and your subscription state are retained to prevent abuse of the service: it stops a deleted account being used to claim repeat free trials, and keeps an FPL Team ID linked to one person so nobody else can claim your team. It contains nothing you wrote and nothing we can contact you with. If you sign in again we restore your account from it — your Team ID and subscription state come back, your free trial resumes where it stopped rather than restarting, and everything else stays deleted.

Usage measurement (see *How you use the app*) is kept for a maximum of 13 months and then deleted automatically. When you delete your account, those records are unlinked from you in the same operation — the account identifier is removed, leaving an anonymous screen name and duration that can no longer be connected to any person — so our overall traffic totals stay intact while nothing identifies you.

Your rights (UK/EU)

Access, rectification, erasure, portability, restriction, and objection. Email privacy@fantasyfootballiq.app; we respond within one month. You may complain to the ICO (UK) or your local authority.

Children

Not directed at children under 16. FPL is a general-audience game; we don't knowingly collect data from children under that age.

Security & changes

We use encryption in transit, access controls, and least-privilege data handling. We'll post changes here and, for material changes, notify you in-app. Continued use means acceptance.

Privacy questions and data requests: privacy@fantasyfootballiq.app. General support: support@fantasyfootballiq.app.